Marketing Strategy that unlocks your business’s full potential
Ensure your purpose-driven business reaches the right audiences and drives sales with our Marketing Strategy service
Experience has taught us that, no matter how big or small your business, knowing how to effectively market your offering and solutions can often feel overwhelming. Lots of potential messages to communicate. Lots of different ways on- and offline to share it. Where do you begin? That’s where our Marketing Strategy service comes in.
Using our 20+ years of strategic marketing experience, we can help you create a clear, specific and efficient plan of what to say, how to say it and where to say it. So you know exactly where to focus your efforts to unlock your marketing success. While avoiding the noise of ‘marketers’ telling you to do everything, everywhere, all at once. Spoiler: it never works well that way.
What our Marketing Strategy clients say
‘The strategy worked and then some! We’ve been so busy we’ve actually had to create a waiting list to onboard new clients.’
Joanne McDermid, iWHELD
Here’s how we approach Marketing Strategy so you get the results you want.
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We first spend time listening to what you want to achieve
When we work together, your business objectives and goals become ours. We’ll spend time understanding what you want to achieve with Marketing Strategy, so we can make sure the final work hits your goals.
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Then we run our Marketing Strategy workshop with you
Our clients tell us they love this bit. We’ll hop on a relaxed call with you and, together, go through our Marketing Strategy workshop - packed with valuable questions and thought-starters that will help us build an effective marketing strategy for you.
3.
It’s over to us to plan, build and write your Marketing Strategy
Here we take everything we discovered in the workshop and use our 20+ years of experience to do what we do best – building your tailored marketing strategy that ensure you reach your audiences, drive your sales and unlock your objectives.
4.
With the first round of work ready, we’ll review it together
Grab yourself a coffee (or tea). It’s time to chat through the first round of work. Here you’ll get to share your initial thoughts on the marketing strategy and supporting document. We’ll then give you space to review it in your own time, at your own pace.
5.
We keep listening to you and refining the work for you
With your feedback in our back pocket, we’ll refine the strategy to meet your expectations – sharing each revised version with you as we go. When you’re happy, you can give it the seal of approval and we'll wrap everything up for you.
Frequently asked questions we hear from our Marketing Strategy clients
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Once we’ve run our marketing strategy workshop with you, we’ll draw up a plan of action document for you to take away and put into practice. This document will include information on the marketing strategy, what that looks like in practice and recommendations for marketing materials to support your strategy. All neatly packaged up so you have a master document to keep referring back to.
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Firstly, we always make sure we work to a budget you’re comfortable with. With that in mind, we’ve completed Marketing Strategy projects for a variety of business sizes that have ranged from £2,500 to £12,500. The cost of the project depends on several factors such as your budget, the scope, timings, and any specific requirements. Once we’ve chatted these through with you, we can provide you with an accurate estimate to meet your expectations.
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Tomorrow? Experience has taught us that you may be feeling pressure to get things moving quickly. So let’s do exactly that for you. Essentially, once we’ve got the project scope and contract signed off, we can begin!
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Absolutely. It’s important to us that you always feel in control of the project. Whatever way works for you and your team, let’s do that.
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Of course! We offer a broad range of brand design and writing services, as well as retainer support. Let’s have a chat about what support you feel you need and we can take it from there.
What our Marketing Strategy clients say
‘I’m so glad we have you guys in our corner. You’ve made marketing so simple and clear for us. We know exactly what we need to do and it’s definitely working.’
Lisa Elsworth, Bee Sober