Tech Branding that unlocks your business’s full potential
Bring emotion to your tech solutions and build trust, loyalty and success with accessible Tech Branding
You know your tech business inside out. You know why your tech solution is a game-changer. Why it will transform your industry. Why people should be champing at the bit to get involved. And yet, sometimes, it can be hard to get the all-important ‘yes’. It doesn’t make sense? And you’d be right, it doesn’t. Because, unlike technology, people aren’t driven by logic. They’re driven by emotion. And to tap into people’s emotions you need to present your tech business with simplicity, humanity and accessibility. That’s exactly what our Tech Branding can do for you.
From your logo, to typography, colours, style, and messaging – we can use our 20+ years of tech branding expertise and experience to elevate the emotion and humanity of your tech solutions. Ensuring people connect with you, trust you, and, ultimately, want to work with, invest in, or buy from you.
What our Tech Branding clients say
'The fact you invested time into understanding exactly what we wanted to communicate at the beginning of the branding process, has really helped us articulate the key values at the heart of our business. The identity we now have is rooted in our story and oozes our personality.'
Amy Williams, Good-Loop
Here’s how we approach Tech Branding so you get the results you want.
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We first spend time listening to what you want to achieve
When we work together, your business objectives and goals become ours. We’ll spend time understanding what you want to achieve with your branding, so we can make sure the final work hits your goals.
2.
Then we discuss how to make the project work best for you
Some people really enjoy being involved in the project. Others prefer leaving most of it in our safe hands. You tell us what approach will work best for you and we’ll make sure we run the project that way.
3.
It’s over to us to kick-off our Tech Branding research & exploration
Here we use our 20+ years of experience and expertise to do what we do best – creating attention-grabbing, emotionally-driven brand work that will unlock your business objectives and goals.
4.
With the first round of work ready, we’ll review it together
Grab yourself a coffee (or tea). It’s time to chat through the first round of work. Here you’ll get to share your initial thoughts on the branding. We’ll then give you space to review it in your own time, at your own pace.
5.
We keep listening to you and refining the work for you
With your feedback in our back pocket, we’ll refine the branding to meet your expectations – sharing each revised version with you as we go. When you’re happy, you can give it the seal of approval and we'll wrap everything up for you.
Frequently asked questions we hear from our Tech Branding clients
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In a nutshell, normal branding typically focuses on emotional connections, consumer lifestyle alignment, and industry-specific values. With our tech branding, we consider all of this, plus more specific considerations. Tech companies often operate in a rapidly changing market, so the branding needs to be adaptable to reflect updates, new features, or entirely new product lines. Tech companies also have to appeal to both technical and non-technical audiences. So the branding has to be both technically accurate but also accessible.
Normal branding is single focussed. Tech branding is a balancing act. Thankfully, it’s a balancing act we do very well.
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We provide you with all the necessary imagery files, font style files, logo files - anything that is a brand asset we will provide as working files for you. Plus, you get a Brand Guidelines document. This can include everything from your brand strategy, the logo, your typography system and how to use it, how to use your colours, how to treat imagery, through to how to use your branding. That way you and your team know exactly how to implement your branding consistently and effectively. We can also work with you to understand any bespoke requirements you may need too.
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Firstly, we always make sure we work to a budget you’re comfortable with. With that in mind, we’ve completed Tech Branding projects for a variety of business sizes that have ranged from £6,500 to £24,000. The cost of the project depends on several factors such as your budget, the scope, timings, and any specific requirements. Once we’ve chatted these through with you, we can provide you with an accurate estimate to meet your expectations.
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Tomorrow? Experience has taught us that you may be feeling pressure to get things moving quickly. So let’s do exactly that for you. Essentially, once we’ve got the project scope and contract signed off, we can begin!
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Absolutely. It’s important to us that you always feel in control of the project. Whatever way works for you and your team, let’s do that.
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Of course! We offer a broad range of brand design and writing services, as well as retainer support. Let’s have a chat about what support you feel you need and we can take it from there.
What our Tech Branding clients say
‘I truly value your creative input in all of this. You've already brought so much magic to our brand, and I love it!’
Joanne McDermid, iWHELD