- Est. 2019 -

We are the branding and communications studio designed to help purpose-driven start-ups and businesses unlock their full potential.

Every nonprofit, every charity, every B-Corp – every person – we work with has a brilliant idea.

From the small ideas that can elevate someone’s day, to the big ideas that can save lives. Every idea they put on the table has the potential to change the world for the better. We choose to work with these people. Because life-changing ideas, world-changing ideas, need to be realised.

Our clients have made it their business to change the world for the better.

We’ve made it our business to unlock the full potential of theirs.

Whatever the size of your purpose-driven business, we’re here to make it a success.

We dedicate our decades of industry-leading branding and communications experience, knowledge and expertise to businesses, nonprofits, charities and B-Corps big and small. Helping them lay down strong foundations, navigate the unexpected and realise their vision. All while attracting more people to join them along the journey.

Let’s create a world of good.

Say hello to our fabulous team

Purposefully kept small to reduce the time that gets wasted coordinating big teams, our lean team of exceptionally talented individuals are given the freedom to focus entirely on our clients – creating truly effective, impactful work for them. Here’s the regular gang.

Emilia Kireli-Reed

Founder + Design Creative Director

With over 12 years in the branding and advertising game, Em is the expert in combining strategy, ideas and design with empathy that strikes a chord with people. Working closely with Olly and our clients, she ensures every project delivers maximum impact and returns significant value.

Olly Cooper

Founder + Copy Creative Director

Thanks to a decade spent perfecting the art of communication, Olly knows how to develop strategies, create concepts and craft copy that makes the heart sing and brands shine. Ever the entertainer in the studio, he’s the one always bringing the chat. Especially football. Even if Em has no idea what he’s on about.

Katrina Chung

Junior Designer

A cool, calm and collected creative with a love for K-dramas that runs deep – Katrina is the design force behind some of our most successful work. She's the one in the studio always serving up creative solutions with a significant side order of spice and flair.

Piggy & Peach

Directors Of Good

The most fabulous directors of good to walk the streets of London – Piggy and Peach bring the feel-good vibes to Kireli. With their wagging tails and endless enthusiasm, they top up the joy levels on the daily. Even if Piggy’s need to play 24/7 does Olly’s head in from time to time.

Think of us as a toolbox of solutions for every start-up or business challenge.

Need a new deck for a sales pitch? Website design needs revamping for an investor meeting? Looking for an impactful marketing strategy for a new product? From strategy, to ideas, to design and copywriting, we provide a huge range of effective services all in one place.

Find the services you need here

We’ve unlocked the potential of businesses big and small across the world.

  • iWHELD // Increasing sign-ups for dementia care service by 890%

    Take a look

  • Slinger // Getting investors banging on the door of a industry-changing app

    Have a nosy

  • Good-Loop // Transforming a big idea into a $7million donating machine

    Sneak a peek

  • Bee Sober // Helping a sobriety non-profit catch the attention of NHS

    Have a read

  • 3D Burn // Causing a community-supporting fitness studio to triple in size

    Take a look

  • Liz Rae & Co // Creating the busiest year ever for LGBTQ+ wedding officiant

    Check it out