Brand Positioning that unlocks your business’s full potential
Transform your purpose-driven business into a brand that excites your audiences with our Brand Positioning service
You know your business inside out. You know why it’s beneficial. Why people should be champing at the bit to get involved. But sometimes, it can feel tricky to explain it all effectively to your clients and customers. Often, it can feel like there are so many important things to share and so many ways to share them that you get a little lost in how to win over your audience. What you require is clarity and enticement. And that’s where our Brand Positioning service comes in.
Our Brand Positioning turns your business into an standout brand with a clear flag in the sand. Taking all your messaging and what you do, and – using our expertise – streamlining it to create complete clarity about what you offer. In a way that wins your audience’s hearts and minds. So you feel like you can walk into any room with all the confidence in the world, knowing exactly how to sell your business and get customers.
What our Brand Positioning clients say
'I truly value your creative input in all of this. You've already brought so much magic to our brand, and I love it!’
Joanne McDermid, iWHELD
Here’s how we approach Brand Positioning so you get the results you want.
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We first spend time listening to what you want to achieve
When we work together, your business objectives and goals become ours. We’ll spend time understanding what you want to achieve with Brand Positioning, so we can make sure the final work hits your goals.
2.
Then we run our Brand Strategy workshop with you
Our clients tell us they love this bit. We’ll hop on a relaxed call with you and, together, go through our Brand Positioning workshop - packed with valuable questions and thought-starters that will help us build an effective brand platform for you.
3.
It’s over to us to plan & build your Brand Positioning Strategy
Here we take everything we discovered in the workshop and use our 20+ years of experience to do what we do best – building your brand positioning strategy that will excite your audiences, unlock objectives and be own-able to your business.
4.
With the first round of work ready, we’ll review it together
Grab yourself a coffee (or tea). It’s time to chat through the first round of work. Here you’ll get to share your initial thoughts on the strategy and supporting document. We’ll then give you space to review it in your own time, at your own pace.
5.
We keep listening to you and refining the work for you
With your feedback in our back pocket, we’ll refine the positioning strategy to meet your expectations – sharing each revised version with you as we go. When you’re happy, you can give it the seal of approval and we'll wrap everything up for you.
Frequently asked questions we hear from our Brand Positioning clients
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Once we’ve developed and solidified your Brand Position, we’ll package it up for you into a clear and concise Brand Positioning document. This will provide you and your team with a clear breakdown of your brand, your place in the market and how to present your brand. It will include your brand vision, mission and offering, a clear breakdown of your unique selling point, and where you stand out against your competitors. You can then use this document to shape all of your brand messaging and marketing, so you’re positioned to stand out against your competitors while gaining your audience’s attention.
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Firstly, we always make sure we work to a budget you’re comfortable with. With that in mind, we’ve completed Brand Positioning projects for a variety of business sizes that have ranged from £2,500 to £12,500. The cost of the project depends on several factors such as your budget, the scope, timings, and any specific requirements. Once we’ve chatted these through with you, we can provide you with an accurate estimate to meet your expectations.
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Tomorrow? Experience has taught us that you may be feeling pressure to get things moving quickly. So let’s do exactly that for you. Essentially, once we’ve got the project scope and contract signed off, we can begin!
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Absolutely. It’s important to us that you always feel in control of the project. Whatever way works for you and your team, let’s do that.
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Of course! We offer a broad range of brand design and writing services, as well as retainer support. Let’s have a chat about what support you feel you need and we can take it from there.
What our Brand Positioning clients say
‘Oh god, I’m actually crying with how happy this makes me. You have totally understood what we want to achieve and taken it to a whole other level.’
Lisa Elsworth, Bee Sober