Client: WWF
The Challenge
Every year WWF launch Earth Hour campaign where millions of people worldwide turn off their lights to show their commitment to the planet. But how do you encourage more people to get involved?
The Solution
We asked the public a frank question and invited them to answer it with their light switches, so they could become part of Earth Hour instantly.
Did we unlock potential?
Yes. WWF UK experienced its most successful Earth Hour to date, with our light switch campaign popping up all over the UK, especially in schools - helping educate the importance of solving climate change to the next generation.
Design
Creative Advertising
