Client: Good-Loop
The Challenge
Good-Loop is a wonderful advertising platform that turns advert views into charity donations. However, what isn’t so wonderful is how very few people trust advertising. So Good-Loop asked if we could be their design agency and help inject some trust into their brand, given they were doing a really good thing. It was our absolute pleasure.
The Solution
A rebrand and communications strategy that told you straight from the off, “Hey! We’re one of the good guys”. We’ve defined their brand identity and built brand integrity that allows Good-Loop to stand proud as a modern tech company that balances purpose with profit.
Did we unlock potential?
Yes. Good-Loop has raised over a whopping $7million for charity since we partnered with them. And we’re still there every step of the way making sure everything they put out in the world stays true to the Good-Loop brand and values.
Brand Identity
Product Design
Design & Marketing Support
Social Strategy
Copywriting
Event Design
Creative Direction
Brand Collateral Design
What Good-Loop think about working with us
‘Kireli Studio have helped us to create a powerful and enduring brand identity for Good-Loop. At the beginning of the process they invested time into understanding exactly what we wanted to communicate and helped us to articulate the key values at the heart of our our business. This approach as a design agency meant that our designs are rooted in our story and ooze our personality. Lots of people can design pretty pictures but Kireli’s real talent is in their ability to translate a concept into a robust visual language.’
Amy Williams, CEO of Good-Loop