Getting people fit with 3D Burn
Healthcare is massively reactive, and people don’t generally engage with preventative approaches.
Create a human centered approach with Sagitta Med to encourage people to engage more with preventative healthcare.
Focusing on social media, Sagitta experienced slow but organic growth with 2-6x higher engagement rates than standard benchmarks across platforms. People really engaged with the campaigns – job done.
THE PROJECT IN DETAIL
One issue with modern healthcare is that it’s very reactive and people in general don’t often think about how to not get sick in the first place. Having this as a priority would help both the health industry AND people as a whole.
The health sector has massively grown with the advent of blogs and social media, the majority of this focus being on food and fitness. Real medical information isn’t massively prevalent or trendy. Sagitta were looking to change this.
Through working with Sagitta, the main issues we have faced are lack of interest, or lack of money to invest in self care, and also that the pure flurry of overwhelming information out there is exhausting to wade through.
We worked with Sagitta to design the packaging for products that help boost your immune system, provide you protection against ailments or aid you in your personal hygiene.
We’ve also been in charge of creating engaging content that delivers information in simple yet effective ways. We published regular tips and blog posts (and the occasional video) around commonly searched for health questions, offering information in bite size pieces. And we’ve worked to create social media campaigns and content around specific, yet relevant topics to modern daily health issues.
The organic engagement rates on these pieces of content have ranged from 5-35% so while Sagitta have a small audience they’re far more engaged than the average audience.
Through the work we’ve done with Sagitta we have helped carve out their niche as being the hub of information and products for preventative healthcare in Germany.
Visit Sagitta here.
Sagitta Med lead:
Emilia Buggins, Sabine Fasching, Aleksandra Stanglewicz
Sabine Fasching, Emilia Buggins, Emily Forgot
Social Media Campaign Strategy & Ideas:
Social Media Content Creation:
Aleksandra Stanglewicz & Emilia Buggins
Video Editing & GIF Creation:
Medicinal Plants Illustration: