Getting people fit with 3D Burn
Charities always need money.
Raise awareness for charity projects with cool musicians and bands, fundraise by offering products that are appealing and donating the profits from sales.
Yellow Bird Project managed to make a lot of cool things that raised over $100k for charities.
THE PROJECT IN DETAIL
We worked with Yellow Bird Project from 2012 to 2016 working across the brand, up until Trekstock took over the project as part of their charity. Music is massively important to us, so working with Yellow Bird Project was a dream come true, as we got to work alongside some of our favourite musicians to donate to charity.
We designed t-shirts for some of the band releases. We created promotional material for their website and social media for specific sales and the Christmas period. We illustrated their Poetry Zine. Art directed and designed their LP Good People Rock.
We illustrated the Micah P Hinson special Christmas release. We photographed and art directed some of the product imagery for their website, and created presentations for them.
We also designed the graphics for their feature film with Kathyn Calder – A Matter of Time, a film raising awareness for ALS which has been on Netflix in Canada – this included screen & title graphics, as well as promotional posters and art.
You can still get Yellow Bird Project products from Trekstock here.
Concepts, design, illustration, photography, art direction:
Yellow Bird Project:
Casey Cohen & Matt Stotland
Kathryn Calder Illustration:
Ra Ra Riot
Micah P Hinson
Kathryn Calder (of The New Pornographers)
Emmy the Great
Dry The River
My Brightest Diamond