Kireli is the creative studio that helps
brands and businesses create a world of good.

From sustainability, to ethical business, to purpose driven business – or simply providing services that make people happy or healthy – we solve challenges and develop creative strategies that help our clients make the world a better place. 

Is your brand or business looking to have a positive impact? Drop us an email today, and let’s see how we can create a world of good together.

Get In Touch



We live in a time where adaptability and empathy is key for everyone. Being a small studio we have the advantage of being able to offer consistent support, stand out creative solutions, nimble responses and a flexible approach. We offer a range of creative services to support your business, check out what they are here.

See What We Offer


The Team

We’re a small team with bags of experience. This is the regular bunch.


Emilia Buggins

Founder & Creative Director

Work Play

Em is our founder and creative director. She built up her career as an award winning designer and art director in London. Creating work with Cineworld, The Body Shop, Buzzfeed, Thames & Hudson and Good-Loop among others. She graduated from Central Saint Martins in 2011 and worked her way up through design and advertising agencies. And she’s also a crisis volunteer for Shout – a 24/7 crisis textline. Being passionate about doing the right thing and helping people is what led her to founding Kireli Studio


Olly Cooper

Creative Director & Copywriter

Work Play

Olly is our Creative Director with a love for proper creative ideas. The stuff that really gets the imagination ticking. Since giving up his childhood dream to play for Manchester United – spoiler, he was never good at football – Olly has spent 10 years making waves in the creative industry. Working with WWF to reverse climate change using a light switch. Helping loved ones share how they feel with a Cineworld Giftcard. And working with women to rewrite irrelevant gender stereotypes with a fashion collection, to name a few. Man United’s loss. Definitely Kireli’s gain.


Juliette Hettema

Senior Creative Strategist

Work Play

Juliette works with us as Senior Creative Strategist. She has over 8 years of experience working across social media, community, account management and strategy. Not only that, she’s a great illustrator and is fantastic at pitching ideas and offering forward thinking solutions to problems. She’s worked with Sony Interactive Entertainment Europe: Playstation, and while at ICUC Europe she worked on a range of well-known brands across several industries such as electronics, beauty, pharmaceutical and automotive.


Mikee Reed

Head of Operations

Work Play

Mikee works with us to handle anything related to business operations. A creative soul at heart, with a mind for wanting to do good. He has 10 years of experience in establishing start-ups and small to medium businesses and he’s absolutely one of the nicest people you’ll ever have the pleasure of working with. Always happy to be hands on with whatever is thrown his way. He’s a perceptive and analytical thinker with a lot of empathy for others.


Piggy & Peach

Directors of Good

Work Play

Piggy started her career at Ogilvy as a pup in training before Peach came along, her responsibilities were woo-wooing staff and clients alike. She believes there is still a poster of her in the office to this day. She and Peach have also worked as C0-Chief Barketing Officers at TheTin on a freelance basis. Both dogs use their powers for good – making people happy on a daily basis, bringing joy and comfort to those in need, and sharing their love of food.



These are some of the clients we’ve had the pleasure of working with over the years.



‘Kireli brought my new branding and vision to life. I fully trusted Emilia to refresh my branding and she did an incredible job. With regular check ins and constant updates I couldn’t be happier with the outcome. It’s fresh, exciting and fun, exactly what we spoke about in the first consultations. Kireli also came up with strategic ideas for myself and my business that have helped me move toward my goals. They really went above and beyond with some extremely thoughtful work. I recommended anyone in the direction of Kireli Studio, you won’t be disappointed. I look forward to continue working with you! Thank you for everything!’

Grace Upshall, Founder of 3D Burn


Get in touch with us

Interested in working with us?

We make sure we work with you to figure out the best solutions for your business and your customers.
We offer the service of a boutique studio which means you’ll always know who you’re working with.

Want to find out more? Get in touch, we’re friendly.